Activity
Design, development, and commercialization of a (projection-based) spatial augmented reality platform tailored to support design activities. The technology enables the creation of hyper-realistic phygital (physical-digital) prototypes without the need for headsets, seamlessly integrating direct physical perception of real products with real-time modifications of dynamic projections.
Services
B2B services are provided to enhance economic and environmental efficiency in product aesthetics and interaction design and in-store customization. The technological solution is offered as a system-as-a-service (SaaS), covering the initial hardware cost and an annual license for software and database usage, along with optional asset digitization services.